Breathtaking

Designed to demonstrate the true impact of Pulmonary Hypertension (PH), our design for the campaign - commissioned by Ketchum Pleon for client Bayer - uses powerful imagery to communicate the severity of the disease. It highlights the fact that awareness and treatments are urgently needed to improve the lives of people living with PH.

As well as designing and developing the creative theme, we developed artwork and imagery for the International launch in countries across Europe and Latin America.